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The website pearlcapitaladvisors.com had the following on the homepage, "Pearl Capital Advisors, LLC Pearl." I viewed that the webpage said " Was founded in January 2014 to act as the alternative investment arm of a California-based family office." They also said " Launched its first, in-house trading strategy, the. Is an alternative investment advisor based in San Francisco, California. The firm is registered as a CPO Commodity Pool Operator and a CTA Commodity Trading Advisor with the CFTC Commodity Futures Trading Commission and is a Member of the National Futures Association." The meta header had Pearl Capital Advisors LLC as the first search term. This keyword is followed by Tim jacobson, Lawson Stringer, and VIX which isn't as important as Pearl Capital Advisors LLC. The other words they used was VIX Futures. VIX Index is included but could not be viewed by search crawlers.